Her Campus
Wicked Collabs Too Good to Miss Out On
With the Wicked: For Good release just around the corner, companies all over have been scrambling to make a profit. If you are a Wicked lover like me…
501
82k
5k
3M
"Wicked" Movie Tie-In Delivers Unexpectedly Vibrant Mac & Cheese
Novelty "Wicked" Macaroni and Cheese Sparks Curiosity Among Consumers. The marketing blitz for the upcoming "Wicked" movie has extended into an unexpected culinary realm with the introduction of Great Value's "Mystery Color Macaroni & Cheese." This novelty product, designed to immerse fans in the vibrant world of Oz, offers consumers the chance to prepare either a pink or green macaroni dish. The concept has quickly garnered attention across social media platforms, with users sharing their experiences of preparing these uniquely colored meals. A recent viral video highlighted a curious detail about the product: while marketed as a "mystery," the specific color contained within each cup is often indicated by a label on the underside of the lid, such as "GREEN CHD." This revelation has added a layer of playful intrigue to the product, as consumers discover the "secret" before the big reveal. The preparation process involves adding water and a brightly colored cheese powder, which transforms the pasta into strikingly vivid shades of green or magenta. Reactions to the final product vary, with many expressing amusement and curiosity over the intense hues. "It looked interesting, but bon appétit," commented one viewer, capturing the sentiment of those intrigued yet slightly hesitant about the unusual appearance. This innovative product demonstrates how movie tie-ins are evolving, moving beyond traditional merchandise to offer immersive and shareable experiences, sparking conversations and engaging audiences in creative new ways leading up to the film's release.
