London, UK - Pop sensations S Club have partnered with premium supermarket chain Waitrose & Partners for an unexpected yet highly anticipated campaign celebrating the relaunch of their "No.1" product range. The collaboration features a vibrant music video set to a remixed version of S Club's classic hit, "You're My Number One," reimagined by acclaimed DJ and producer Jax Jones. The video, released on October 9, 2024, depicts the group members dancing through Waitrose aisles, interacting with supermarket staff, and eventually enjoying a lavish meal prepared with the brand's premium offerings. The campaign has quickly garnered significant attention across social media platforms, particularly on TikTok, where the video has accumulated over 750,000 views. Fans and commentators have expressed both surprise and delight at the collaboration, with many reminiscing about the group's heyday and praising the fresh take on their iconic song. "I never thought I’d live to see an S club x Waitrose collab," commented one user, reflecting the widespread sentiment of pleasant astonishment. The initiative aims to blend nostalgia with contemporary marketing, appealing to a broad demographic while emphasizing the quality and celebratory nature of Waitrose's "No.1" range, making it a notable event in both entertainment and retail news.
Waitrose employees look sharp in their store aprons, singing backup for Brit-pop legend Chesney Hawkes on a remix of his '90s chart-topper "The One a…
