Zebra Striping: Are Restaurants Overcharging for Mocktails?

Restaurants are increasingly adopting a practice known as "zebra striping," where they charge high prices for mocktails, despite their low production costs. This strategy is designed to offset the growing preference for non-alcoholic beverages, particularly among younger generations. The practice has sparked debate, with some arguing it's a fair way to maintain profit margins, while others consider it a form of price gouging. One social media influencer, thed3list, recently commented on the issue, stating, "Charging $15-$20 for juice and syrup is diabolical." His video has gone viral, highlighting the growing consumer awareness of this pricing strategy. While the practice may help restaurants maintain profitability, it also raises questions about transparency and value for money. The trend underscores the evolving relationship between restaurants and their customers, particularly in the context of changing consumer preferences and economic pressures.