TikTok Algorithm: A Creator's Frustration Sparks Conversation

TikTok's Algorithm Frustrates Creators: One Woman's Story In a short video posted on May 30th, 2025, content creator Healing With Jasmine (@444thehealers) voiced her frustration with TikTok's algorithm. Jasmine, who describes herself as a Mindset | Herbalism | Body Positive influencer, shared that her content consistently performs better on Instagram, despite similar effort and content. "The fact that I can post something on IG and it will go up before TikTok now...that's how you know TikTok's algorithm is to shit," she stated in her video. Her comments highlight a growing concern among creators about the fairness and effectiveness of platform algorithms. Jasmine's experience is not unique; many creators struggle to gain traction on TikTok, despite investing significant time and effort into their content. The video serves as a case study of the challenges faced by creators navigating the ever-changing landscape of social media algorithms. The situation underscores the need for platforms to ensure their algorithms are fair and transparent, supporting the diverse range of creative content shared by their users. Jasmine's video, though brief, has sparked a conversation about algorithm transparency and creator well-being, reminding us of the human element behind the numbers and engagement metrics.