Sabah Tourism Booms: French Arrivals Surge 27%

Sabah Sees Surge in French Tourism: A 27% Increase in Q1 2025 KOTA KINABALU, SABAH – Sabah has experienced a significant boost in tourism from France, with a remarkable 27% increase in visitor arrivals during the first quarter of 2025 compared to the same period last year. This positive trend is attributed to the Sabah government's proactive tourism promotion strategies and the consistently high safety standards maintained in the state, particularly in East Sabah. Tourism Minister Datuk Seri Haji Jiji stated, "The increase in French tourists demonstrates the effectiveness of our marketing efforts and the confidence international visitors have in Sabah's safety and beauty." He further emphasized the importance of ongoing collaborative efforts with international partners to sustain and enhance this growth. The recent meeting between Minister Haji Jiji and the French Ambassador, Datuk Eldeen Husaini Mohamad Hashim, focused on strengthening strategic partnerships between Sabah and France. These collaborations aim to expand tourism opportunities and explore further avenues for economic cooperation. The consistent safety record of East Sabah, a vital aspect of attracting tourists, was also highlighted during the meeting. This commitment to safety ensures a positive and secure experience for all visitors, contributing to Sabah's growing appeal as a premier travel destination. The success of Sabah's tourism sector underlines the potential for growth and economic prosperity through strategic partnerships and a commitment to maintaining high safety standards. This positive trend signals a bright future for Sabah's tourism industry and its contribution to the state's economy.