Malaysia's Overdue Tobacco Tax Hike: Expert Urges Urgent Reform

Malaysia: A Decade Without Tobacco Tax Hike Sparks Urgent Call for Reform Kuala Lumpur, June 4, 2025 – Ten years have passed since Malaysia last adjusted its tobacco excise tax, prompting renewed calls for reform. Melisa Idris of Astro AWANI interviewed Muhammad Daniel Kittu, a Research Analyst at the Social & Economic Research Initiative (SERI), who highlighted the significant economic and health implications of this delay. "The idea is to continue raising prices as income also increases," said Idris, summarizing Kittu's argument. Kittu's research suggests a tax increase to 63 cents per cigarette, a move he believes is necessary to keep pace with inflation and income growth. He further emphasized the need for regular, not one-off, increases. "This can't be a one-off thing. There needs to be regular increases in tobacco taxation," Kittu stated. The interview underscores the need for a comprehensive approach to tobacco control, balancing revenue generation with public health concerns. The long overdue tax revision presents an opportunity for Malaysia to strengthen its commitment to reducing tobacco consumption and improving public health.