Ukrainian Handyman's Viral Cherry-Payment Video

A Ukrainian man's humorous advertisement for his handyman services has gone viral. The short video, filmed on May 31st, 2025, shows him polishing a wooden pallet while holding a cherry, which he jokingly offers as payment. The video's simplicity and unexpected humor have resonated with viewers. "Shabashka," the man says in the video, using a colloquial term for handyman work. The video highlights the creative ways individuals in Ukraine are using social media to promote their businesses. Its success demonstrates the power of short, engaging content in reaching a wide audience.