TikTok: From Fun to Fortune? A Belarusian Cleaning Service Finds Success

TikTok for Business: A Belarusian Entrepreneur's Experience In Belarus, small business owners are increasingly exploring unconventional marketing avenues. One such entrepreneur, featured in a recent TikTok video, shared his experience of using the platform to promote his cleaning services. He found TikTok surprisingly effective in reaching potential clients, stating, "It's surprisingly easy to reach your target audience here." However, he also noted a significant challenge: "Many see TikTok as just for fun, not for serious business." His strategy involves showcasing the value of his services through short, engaging videos. His approach highlights both the opportunity and the challenges of using TikTok as a business tool in a market where the platform's primary association is with entertainment. The success of his strategy suggests that clear value propositions are key to cutting through the noise on TikTok.