Google's AI Lets You Try On Clothes Virtually – But Is It Ready?

Google's AI Shopping Tool: A Fashionable Tech Review Google recently unveiled its new AI-powered shopping experience at its I/O developer conference. This innovative tool allows users to virtually try on clothes using their own photos. One early adopter, Jarrod Jenkins, a luxury brand strategist and stylist, recently shared his experience on social media. "The tool is pretty simple to use," Jenkins explains in his video. "You just upload a photo of yourself and then you pick the outfit that you're looking for." However, he also notes limitations, stating, "Right now it's pretty limited; they just have denim, rugby shirts, and linen shirts." Despite its current limitations, Jenkins highlights the potential of the technology. He's particularly excited about Google's accompanying price-tracking tool. "This is huge for me because I do luxury deals," he says, emphasizing the time-saving aspect compared to manual price checks. Google's AI shopping experience is part of a larger initiative to transform online shopping. The company is also adding contextual search, allowing users to refine their queries based on specific needs and locations. For example, searching for a travel bag while mentioning a trip to Portland, Oregon, will result in recommendations for waterproof bags suitable for rainy weather. Jenkins's video provides a compelling real-world example of Google's new AI shopping tool, showcasing both its current capabilities and future possibilities. The combination of practical demonstration and insightful commentary makes it a valuable resource for understanding the impact of AI on the fashion and retail industries.