The Math of Markdown: How to Avoid the Biggest Retail Trick

Don't Fall for This Retail Trick: Why Focusing on the Initial Discount Saves You Money In today's consumer landscape, retailers often use multiple discounts to entice shoppers. However, a recent TikTok video highlights a common shopping mistake: focusing on extra discounts instead of the initial discount. Luxury Brand Strategist Jarrod Jenkins demonstrates how this can lead to overspending. "The biggest mistake you can make as a shopper is focusing on extra discounts instead of the initial one," Jenkins explains in his video. He illustrates this with examples of luxury shoes, comparing scenarios where a 40% discount plus an additional 15% is less beneficial than a straight 55% discount. For instance, he shows a pair of Ferragamo heels. A 40% discount plus an additional 15% results in a final price of $586.50, while a 55% discount brings the price down to $517.50—a savings of $69. He also analyzes Bottega Veneta sandals, demonstrating similar discrepancies between combined discounts and a single, larger discount. Jenkins emphasizes the importance of calculating the total savings before making a purchase. His video serves as a cautionary tale for consumers, urging them to look beyond the superficial allure of multiple discounts and focus on the actual price reduction. This simple yet effective tip helps consumers make informed decisions and avoid common shopping pitfalls, ultimately saving them money. The video's popularity underscores the widespread need for such practical consumer advice.