Target Admits Boycotts Caused 3.8% Sales Plunge

Target Corporation reported a 3.8% drop in sales during the first quarter of 2025. The company attributed this decline to boycotts and protests following the implementation of its diversity, equity, and inclusion policies. "One of the big reasons why its sales fell in the first quarter of 2025 was because of the boycotts and protests," stated the company in a recent filing. This statement is further supported by numerous accounts from Target employees who have reported decreased customer traffic and sales in their stores. The company also noted that Trump's tariffs are pushing up costs. While Target's statement focuses on the financial impact, the protests highlight a broader societal discussion about corporate social responsibility and the power of consumer activism. The situation underscores the complex interplay between corporate policy, public opinion, and economic consequences.