The Daily Dot
"A huge miss": Walmart labeled "diabolical" for showing up to a farmers' market
"Why would you set up an activation across the street from a beloved neighborhood farmers market?"
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Walmart Marketing Activation Near Farmers Market Sparks Controversy
A recent video uploaded by Aaron Connelly, founder and creative director of The Very Creative Agency, has sparked debate online regarding a Walmart marketing activation. The video shows a bright yellow Walmart setup positioned directly across from a local farmers and makers market in what appears to be an urban setting, identified by commenters as Fort Greene, New York. Mr. Connelly criticized the placement, stating, "Setting up a marketing activation across the street from a local farmer and small business market is diabolical." He further added that Walmart's business model hurts local people and that the activation was a "huge miss" by their agency. The activation, featuring a 'Walmart Delivers' sign, has drawn significant attention. Comments on the video suggest a mixed reaction, with many agreeing that Walmart's strategy is intentional and detrimental to small businesses, while others debate the ethics of such corporate tactics. One commenter stated, "This is absolutely Walmart’s MO and always has been. They destroyed mom & pop shops in rural America and now they’re coming for cities." The incident raises questions about the impact of large corporations on local economies and the strategies employed in competitive markets.
