Small Business Success: Mystery Boxes Boost Sales and Engagement

Australian Small Business Owner Uses Mystery Boxes to Clear Stock and Engage Customers Abbey Webber-Sloan, a small business owner from Australia, recently implemented a creative marketing strategy to clear out excess inventory: mystery boxes. Each box, priced at \$50, contains approximately \$100 worth of goods, creating a sense of excitement and value for customers. In a recent video posted online, Webber-Sloan unboxed one of these mystery boxes, revealing a collection of hair clips, scrunchies, a candle, a refill, and a 2L drink bottle. "I've just put them onto the website, but they're \$50 and they've got about \$100 worth of value in there," she explains in the video. This strategy not only helps to reduce excess stock but also generates buzz and customer engagement through the element of surprise. The success of this approach highlights the potential of innovative marketing techniques for small businesses to boost sales and brand visibility.