Gen Z's Blind Box Craze: A \$170 Million Question

Blind boxes have become a significant trend among Gen Z in Australia, with the market reaching over \$170 million in 2024. This ABC News report explores the reasons behind the craze, interviewing young collectors and a specialist in collecting behavior. One collector stated, "I like their design because some are specially created by local artists." The expert, Cary Lee, from the University of Newcastle, noted that the "cute and mysterious" nature of blind boxes often triggers impulse purchases. He also raised ethical questions about the potential for addictive behavior, prompting discussion about whether government intervention is necessary. The report highlights both the fun and social aspects of blind box collecting, as well as its potential downsides.