Kenzo's Perfume Ad Highlights Coral Reef Restoration Efforts

Kenzo Partners with Coral Gardeners to Protect Ocean's Coral Reefs On June 8th, 2025, a video advertising Kenzo's new fragrance, L’Eau Pure, went viral. The ad's unique selling point wasn't just the perfume itself but its connection to a significant environmental initiative. The campaign highlights Kenzo's partnership with Coral Gardeners, a French organization dedicated to restoring damaged coral reefs. The video showcases the intricate process of coral restoration, from collecting coral fragments to nurturing their growth and transplanting them into vulnerable areas. Titouan Bernicot, founder of Coral Gardeners and ambassador for L’Eau Pure, is featured prominently. "Our vision is to create underwater gardens that will thrive for generations," Bernicot explains in the video. The video also includes powerful imagery of the underwater world and the collaborative effort to protect it. While some viewers expressed skepticism about the effectiveness of such initiatives, the video's positive message and Kenzo's commitment to sustainability resonated with many. The campaign's success demonstrates the power of corporate social responsibility in raising awareness about critical environmental issues. The collaboration between Kenzo and Coral Gardeners offers a hopeful example of how businesses can contribute to preserving the planet's fragile ecosystems.