Ghanaian TikTok Creator's Emotional Plea Highlights Algorithm Challenges

Social Media Struggles in Ghana: A Creator's Perspective Ghanaian social media users often face challenges in gaining visibility on platforms like TikTok. A recent video highlights the frustrations experienced by creators trying to build a following. In the video, a woman candidly expresses her disappointment with the platform's algorithm, stating, "TikTok followers yen di kɔɔ, hɛnɔ wɔɛjɛnin." (TikTok followers are difficult to gain, it's very challenging). She points to the influence of trends and the difficulty of competing with established creators. The video underscores the broader issue of algorithm-driven content visibility, a concern shared by creators worldwide. The woman's emotional response resonates with many who struggle to achieve success on social media. While her experience is personal, it reflects the systemic challenges faced by many aspiring creators in Ghana and beyond. The video serves as a reminder of the effort and perseverance required to succeed in the competitive world of social media.