Local Electrical Company Uses Unique Advertising Strategy

Botiyeha Electricals Promotes Business on Local Radio Show A local electrical appliance company, Botiyeha Electricals, recently used a radio show to advertise its services and locations. The advertisement featured a man speaking about the business and its accessibility. The show included children, possibly to emphasize the company's community engagement. The advertisement highlighted showrooms in Adum, a town in Ghana, and mentioned additional locations near the prisons roundabout and inside a building for kids and teens. This suggests a strategy to reach a diverse customer base. While the specific details of the business's offerings were not extensively detailed, the advertisement aimed to create brand awareness and highlight the convenience of its multiple locations. The use of local dialect, however, limits the advertisement's reach beyond the immediate community.