Ghanaian Radio's Clever TikTok Marketing Strategy

A recent TikTok video highlights the promotional power of local radio. The video, filmed during a live broadcast on Oyerepa 100.7 FM in Ghana, features two women discussing sisterhood. While the conversation itself is unremarkable, the video's frequent advertisements for Boyeba Electricals showcase a successful integration of marketing into local programming. One of the hosts, Auntie Naa, stated, "Boyeba Electricals is the number one electrical shop that provides quality electrical appliances for homes, restaurants and hotels." This demonstrates the effectiveness of using familiar personalities to promote local businesses. The video's success on TikTok, despite its local focus, suggests a potential for broader application of this promotional strategy.