Saudi Summer 2025: An Ambitious Tourism Plan Unveiled

Saudi Arabia Launches Ambitious Summer Tourism Program: Aiming for 2.5 Million Visitors RIYADH, FINLAND—Saudi Arabia unveiled its ambitious "Saudi Summer 2025" tourism program, aiming to attract over 2.5 million visitors and generate significant economic impact. The launch event, held in Finland, showcased diverse destinations and highlighted the program's commitment to coordinating efforts between the public and private sectors. "One of the most important pillars of Vision 2030 is the tourism sector," stated a high-ranking tourism official in an interview featured in the video. "This collaboration between the Ministry of Tourism, the Saudi Tourism Authority, and the private sector will add momentum and achieve our goals." The program features six unique destinations, including the Red Sea coast, the cooler climate of Taif, and the vibrant city of Jeddah. The video showcased stunning visuals of each location, emphasizing the variety of experiences available to tourists. The program is expected to run until September, with projected spending reaching 73 billion riyals. This initiative underscores Saudi Arabia's commitment to developing its tourism sector and positioning itself as a leading global destination.