Aldi UK Launches Humorous Campaign to Support Teenage Cancer Trust with Cuthbert Cakes

Aldi UK has introduced a playful new initiative to raise funds for the Teenage Cancer Trust, featuring its popular Cuthbert the Caterpillar cake. A recent video released by the supermarket chain showcases two Aldi employees engaging in a lighthearted prank involving the cake, designed to draw attention to the charity drive. The campaign encourages customers to donate £3 to the Teenage Cancer Trust by texting "ALDI3" to 70490. This new fundraising effort is highlighted by a special sticker on Cuthbert cakes, making it easy for shoppers to identify and support the cause. The video, shared by Aldi UK, aims to combine humor with a charitable message, encouraging broader participation in supporting young people affected by cancer.

Liverpool Echo

Aldi issues message to anyone buying Cuthbert the Caterpillar cake

The supermarket has now introduced a new sticker on a popular item for a good cause