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Aldi's Viral Baked Potato Puffer Jacket Sparks Online Frenzy
Aldi UK has launched an unconventional and highly creative marketing campaign, introducing a limited-edition "Jacket Jacket" – a puffer coat meticulously designed to resemble a baked potato. The campaign, primarily promoted through a viral TikTok video, features an individual initially completely covered in aluminum foil, mimicking a potato being prepared for consumption. This humorous visual is a central element, capturing immediate attention as the "foil" is dramatically "unwrapped" to reveal the distinctive jacket. The garment itself is a marvel of novelty fashion, boasting a realistic golden-brown, slightly charred texture, faithfully replicating a freshly baked potato, and prominently featuring an Aldi brand patch. The initiative aims to engage customers through a social media competition, offering the unique winter warmer as a highly coveted prize. To participate, users are required to like the promotional post and tag a friend, with entries closing on October 23rd. This interactive approach is designed to maximize reach and foster community engagement around the brand. An Aldi spokesperson commented on the campaign, stating, "We wanted to create something fun, memorable, and truly unique that connects with our customers and showcases our playful side. The 'Jacket Jacket' is a celebration of a classic comfort food, reimagined for fashion, and we're thrilled with the initial response." The campaign leverages humor, novelty, and a touch of surrealism to attract widespread attention, aligning perfectly with contemporary viral marketing strategies prevalent on platforms like TikTok. The video, expertly produced and set within an authentic Aldi supermarket environment, reinforces the brand's identity while showcasing the product in an unexpected and entertaining manner. This innovative approach seeks to generate significant online buzz, drive substantial engagement across social platforms, and reinforce Aldi's image as a brand that embraces creativity and customer interaction. The limited-edition nature of the jacket further enhances its appeal and perceived value.
www.kurir.rs
"Nema šanse da je ovo stvarno": Supermarket lansirao jaknu koja izgleda kao peč…
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Aldi marks the start of 'jacket potato season' by launching a 'genius' jacket p…
Aldi's newest launch combines jacket potatoes with outerwear: the viral jacket potato jacket can be yours for free if you move quick.
