From Radio Disney to TikTok Success: CT Native's Unique Business Model

Mansfield native Alexa Curtis found success selling hats with Connecticut area codes on TikTok. Curtis, a former Radio Disney host, started her business organically, focusing on her local community. "I never thought talking about Connecticut would gain more traction than having a Disney show," she said, highlighting the unexpected success of her niche product. Her TikTok Shop has allowed her to connect directly with customers, building a loyal following and demonstrating the power of community engagement in e-commerce. The hats, printed and embroidered in Connecticut, are not drop-shipped, ensuring quality and supporting local production. Curtis's journey showcases the potential of hyperlocal marketing and the strength of community in a digital age. Her success is a testament to the power of genuine connection in building a thriving business.