Ukrainian Fantasy Author Uses BookTok to Promote New Novel

Aліса Ольгіч, a Ukrainian fantasy author, recently promoted her new novel, "(Не)потрібна пара для ватажків" ("(Un)necessary Pair for Leaders"), on BookTok. The 17-second video, featuring dark fantasy imagery, highlights the novel's themes of werewolves and romance. The book is available on the Bukuruk website. While the video itself is short, it showcases a growing trend of authors using BookTok to reach readers. The use of visual elements and targeted hashtags suggests a strategic approach to marketing within this specific online community. Olhich's existing online presence and reputation as a fantasy author further add weight to this marketing effort. This suggests a larger trend of authors utilizing social media, particularly TikTok, to promote their works, particularly within the fantasy genre.