From Dance Moms to $20 Million: JoJo Siwa's Empire of Sparkles

JoJo Siwa's meteoric rise to stardom is a testament to her talent, hard work, and entrepreneurial spirit. From her early days on "Dance Moms," Siwa captured the hearts of millions with her vibrant personality and signature hair bows. These bows alone have sold over 80 million units, contributing significantly to her impressive net worth. Siwa has successfully leveraged her fame into a lucrative YouTube channel, a Nickelodeon partnership, and a thriving merchandise empire. Her D.R.E.A.M. tour grossed nearly $27 million, further solidifying her position as a successful businesswoman. As of 2025, her net worth is estimated at $20 million, a figure that reflects her multifaceted career in music, acting, and entrepreneurship. Siwa's journey is an inspiring example of how talent, hard work, and smart business decisions can lead to remarkable success.