Hailey Bieber's Rhode Sold to e.l.f. for Over Half a Billion Dollars!

E.L.F. Cosmetics Acquires Rhode Beauty for Over Half a Billion Dollars In a significant development in the beauty industry, e.l.f. Beauty announced the acquisition of Hailey Bieber's skincare and makeup brand, Rhode. The deal, valued at over half a billion dollars, is expected to close in early 2026. This acquisition marks a major milestone for both companies. e.l.f. gains a popular and high-growth brand, while Rhode secures a powerful partner for future expansion. Hailey Bieber will remain a key figure in Rhode's future, taking on the role of Founder and Chief Creative Officer and Head of Innovation. "I feel like at this very moment in time, my vision has not been more clear to me, and I really believe that e.l.f. will help us get there," Bieber stated in a recent interview. This emphasizes the brand’s commitment to maintaining its unique identity and innovative approach. The acquisition is seen as a strategic move for e.l.f., leveraging Rhode's strong brand recognition and customer loyalty. The acquisition is expected to significantly benefit both brands. e.l.f. will expand its product portfolio and reach a wider customer base. Rhode will benefit from e.l.f.'s extensive distribution network and marketing expertise. The collaboration promises exciting new product developments and a broader market reach for Rhode.