Hailey Bieber's Rhode Skin Sold for $1 Billion to e.l.f. Beauty

Hailey Bieber's Rhode Skin Sells for $1 Billion to e.l.f. Beauty MEXICO CITY—In a surprise move that sent ripples through the beauty industry, Hailey Bieber announced the sale of her highly successful skincare brand, Rhode, to e.l.f. Beauty. The deal, finalized this week, is valued at a remarkable $1 billion, according to multiple sources. The acquisition includes a substantial cash payment and a significant stake in e.l.f. Beauty stock, further solidifying e.l.f.'s position in the market. "I'm incredibly excited and proud to announce that we're partnering with e.l.f. Beauty," Bieber shared in a social media post. The deal includes a cash payment of $800 million and an additional $200 million in performance-based incentives. This acquisition underscores e.l.f. Beauty’s strategic growth plan and its commitment to expanding its product portfolio. The company is already valued at $5.2 billion, making it a significant player in the beauty market. The acquisition is expected to further enhance e.l.f.'s brand recognition and market share. This unexpected partnership marks a new chapter for both Bieber and e.l.f. Beauty, demonstrating the continued growth and potential of the skincare market.