Belarusian Perfume Entrepreneur Finds Success Selling Decants Online

A Belarusian entrepreneur, Alena, is gaining popularity through her online business, alsi.by, which sells original perfume decants. Her recent video showcasing three popular scents — Juliette Has A Gun Miami Shake, Cerruti 1881, and Max Philip Yellow — has garnered significant views. Alena describes each perfume's notes, stating, "Juliette Has A Gun Miami Shake has a delicious strawberry scent with a hint of plum ice cream." This personal approach, combined with the growing demand for affordable luxury goods, has helped her build a loyal customer base in Belarus. Her business model offers consumers a way to sample high-end perfumes before committing to a full-sized bottle. Alsi.by is an example of a successful small business leveraging social media to reach a wider audience.