Belarusian Perfume Entrepreneur Finds Success with Sample-Sized Scents

A Belarusian entrepreneur, Alena, is making waves in the online perfume market with her website alsi.by. Her recent video showcasing a selection of 2ml perfume samples has gained traction, highlighting the growing demand for smaller, sample-sized fragrances. "It's the most convenient size to try a fragrance and see if it suits you," Alena explains in her video. The video features a variety of brands, including Byredo, Lancome, and Dolce & Gabbana, demonstrating the range of options available. Alena's business model is tapping into a growing market of consumers who want to explore different scents before committing to full-sized bottles. This trend is not only convenient but also environmentally friendly, reducing perfume waste. The success of alsi.by shows the potential of online businesses in Belarus and the increasing popularity of niche perfume brands.