Belarusian Perfume Retailer Makes Waves in Egypt's Online Market

A Belarusian perfume retailer, operating both online and through Wildberries, has gained popularity in Egypt. Her recent video showcasing four popular fragrances—Yves Saint Laurent Libre, Narciso Rodriguez Pure Musc Noir, Armani My Way, and Valentino Voice Vivo—has garnered significant views. The presenter, Alena, describes each scent in detail, highlighting its unique notes. "The Narciso Rodriguez Pure Musc Noir leaves an incredibly beautiful, airy, floral trail," she says. Alena's business, alsi.by, has expanded into the Egyptian market, showing the potential for cross-border e-commerce success. The video demonstrates a successful marketing strategy, combining detailed product information with engaging presentation.