Beauty Influencer's Tutorial Highlights Brand Collaboration Trend

Influencer Marketing: A Look at Brand Partnerships in Beauty Tutorials A recent video by beauty influencer 'ana gaby' showcases a common trend in the industry: brand partnerships. The short video, uploaded on June 3rd, 2025, features makeup products from e.l.f. Cosmetics, Armani Beauty, Benefit Cosmetics, and L'Oréal Paris. This isn't unusual; many beauty influencers collaborate with brands to promote their products. However, it highlights the increasing integration of advertising into online content. 'It's a quick way to get ready for work,' says ana gaby in her video, demonstrating a simple makeup routine. The video's success, with over 200 views in less than a day, shows the effectiveness of this approach. The use of multiple brands in a single tutorial suggests a strategic approach by the companies involved, aiming for wider reach and brand visibility among the influencer's audience. The trend of influencer marketing continues to evolve, with brands increasingly relying on partnerships to reach their target demographic. Ana gaby's video serves as a case study for this ongoing development in digital marketing.