Italian Model Simona Kust Showcases NÉCESSAIRE's New Collection

Italian Model Simona Kust Stars in New NÉCESSAIRE Campaign Milan, Italy – June 5, 2025 – A new campaign for the fashion brand NÉCESSAIRE features rising Italian model Simona Kust. The visually striking video, directed by Daniel Vignal, highlights Kust's captivating presence and the brand's latest collection. The campaign's photographer, Vitali Gelwich, and stylist, Shawn Lakin, have created a sleek and modern aesthetic. The video's short length and focus on visual appeal make it ideal for social media, but its professional quality elevates it beyond typical online advertising. "Working with the NÉCESSAIRE team was an incredible experience," Kust shared. "The clothing is comfortable, stylish, and the entire shoot was a lot of fun." The campaign's success on social media platforms suggests a positive response from consumers, indicating a potential trend in minimalist fashion.