Minsk's TikTok Market: Candy Deals and Social Media Savvy

Minsk's 'TikTok Market' Sweetens Deals with Social Media Promotion A new market in Minsk, Belarus, is using TikTok to attract customers and boost sales. The "TikTok Market," located in the Partizanskaya metro station, offers a variety of candy bars and snacks at competitive prices. A key feature of their marketing strategy is offering a significant discount on cotton candy to TikTok followers who scan a QR code. The market's owner, Antonov A.B., stated, "We're using TikTok to reach a younger demographic and build a loyal customer base." The video shows a range of chocolate bars, with prices clearly displayed, attracting attention to their affordability. This innovative approach to marketing shows the potential of social media for small businesses in Belarus.