
Clickbait in Belarus: A Simple Sky Video's Quest for 50 Likes
Belarus: A Simple Video Prompts Online Engagement A short video showcasing a partly cloudy sky over a Belarusian city has garnered attention online, primarily due to the author's use of a clickbait-style promise. The 27-second video, uploaded on June 1st, 2025, features text overlaying the footage that reads, "If there are 50 likes before tomorrow, I'll show more." This tactic, while common on social media, highlights the ongoing trend of using engagement-based incentives to attract views and likes. The video's simplicity, however, limits its broader news value. While offering a glimpse into everyday life in Belarus, it lacks the substance for a comprehensive news report. The video's success, or lack thereof, in achieving its goal of 50 likes could provide a small case study in online engagement strategies.