Diario ABC
Así es el sistema con el que Zara decide cuánto te cobra por una prenda: código…
Aunque no es el único parámetro por el que se establecen los precios en Inditex, sí nos ofrece información sobre su coste
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Unpacking Zara's Price Tags: Why Your Clothes Might Have Hidden Prices
A recent viral video has shed light on a common curiosity among Zara shoppers: the phenomenon of multiple price tags layered on a single item. An individual, claiming prior experience at Inditex, Zara's parent company, has explained that this practice is not a deceptive tactic but a consequence of the brand's global distribution model. The video demonstrates how a price tag displaying a higher initial price, such as €69.95, can conceal a lower price, like €49.99, underneath a sticker. According to the explainer, Inditex exports its products to numerous countries, and pricing varies significantly across these markets. Labels with a blue line are typically used for regions where prices are higher, such as parts of the European Union like France or Italy. Conversely, labels with a red line are designated for countries where prices are generally lower, specifically mentioning Spain. The individual further illustrates this by peeling off a red-lined sticker to reveal a blue-lined price underneath, confirming that the higher price was indeed for a different market. This explanation aims to clarify that the multi-layered tags are a logistical measure for international pricing, rather than an attempt to mislead consumers during sales periods.
