Nigerian Fashion Designer Uses Short-Form Video to Boost Sales

LAGOS, NIGERIA – May 27, 2025 – Nigerian fashion designer Anike1603 is using short-form video to promote her latest collection. Her video, posted on May 27, 2025, features a striking black and silver gown and emphasizes instant delivery. The video's description includes a WhatsApp number (08051972191) and an address (34, Budland Street, Ojodu Berger, Lagos) for customers. Anike1603's marketing strategy leverages the popularity of short-form video to reach potential buyers directly. While the video is primarily an advertisement, it offers a glimpse into the fashion scene in Lagos, showcasing the designer's style and business practices. The success of this approach remains to be seen, but it represents a growing trend among small businesses in Nigeria.