Nigerian Fashion Designer Anike1603 Uses Social Media to Showcase Iborun Collection

LAGOS, NIGERIA—June 2, 2025—Nigerian fashion designer Anike1603 is using social media to promote her latest collection of iborun clothing. A short video posted on her account shows off a black and silver iborun outfit, emphasizing the style and fit. The video also highlights the availability of instant and free delivery within Nigeria. This marketing strategy is common among Nigerian fashion designers who utilize social media for direct sales and promotion. "We are committed to providing our customers with the best quality and service," said Anike1603 in a statement. The designer's use of social media demonstrates the growing importance of online platforms in the Nigerian fashion industry. The video's success in generating views and engagement shows the potential of this marketing approach.