Uncovering Taylor Swift's Forgotten Empire: From Jeans to Dolls and Perfumes

A recent online video by content creator Annalise Wood has brought to light several of Taylor Swift's early business ventures, offering a nostalgic look at the pop superstar's diverse collaborations from the late 2000s and early 2010s. The video, which has garnered significant attention, details Swift's foray into various industries beyond music. Among the ventures highlighted is Swift's 2008 collaboration with Lei jeans for a fall back-to-school campaign, featuring her in numerous promotional photos displayed across Walmart stores. This was followed by a partnership with American Greetings in 2009, resulting in a line of Taylor Swift-branded greeting cards, gift packaging, and stationery. American Greetings reportedly stated that Swift's renowned writing abilities made the collaboration a "perfect fit." 2009 also saw the release of a collection of five Taylor Swift dolls, each designed to sing one of her popular songs, including "Our Song" and "Love Story." The video further notes Swift's role as the face of Covergirl in 2010, appearing in several high-profile photo shoots for the beauty brand. A significant milestone in Swift's entrepreneurial journey was the launch of her perfume line in 2011. Her first fragrance, "Wonderstruck," created in partnership with Elizabeth Arden, proved to be incredibly successful, leading to the release of several other perfumes such as "Enchanted Wonderstruck," "Taylor by Taylor Swift," "Starlight," and "Incredible Things." The retrospective concludes with a mention of the 2012 "Taylor Swift Greeting Cards" app, another collaboration with American Greetings, which allowed users to send personalized digital cards featuring Swift's music. The video provides a comprehensive overview of these often-overlooked aspects of Swift's career, showcasing her early and broad engagement in various commercial endeavors.

Mail Online

one month ago

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