iPhones Gain Popularity in Georgia, Samsung Market Share Declines

In Georgia, the popularity of iPhones is on the rise. According to recent data, 22% of Georgians used Apple smartphones in 2024, a significant jump from the previous year. "A year ago, the number was far lower," explains Apriori, a social media analyst focusing on Georgia. While Samsung maintains its leading position with 35.5% of the market, its share is decreasing. Other brands like Xiaomi and Huawei are also experiencing a decline. This shift suggests a changing consumer preference in the Georgian market.