Georgian Women Lead Online Shopping Boom: Rural Areas Drive E-commerce Growth

Online Shopping in Georgia: A Growing Trend Tbilisi, Georgia – Online shopping is booming in Georgia, with new data revealing interesting insights into consumer behavior. A recent video analysis by Apriori shows that women are significantly more likely to shop online than men, with 60% of online shoppers being female compared to 40% male. This trend is particularly interesting when considering the overall gender balance in the Georgian population. The data also reveals that a surprising 65% of online orders come from outside of major urban areas. This suggests that the convenience and wider selection offered by online retailers are appealing to consumers in more rural parts of the country, where offline options may be limited. "The lack of diverse choices in smaller towns and cities might be a key factor driving this trend," suggests a retail analyst. Popular items purchased online include clothing, home goods, and children's products. This suggests a broad appeal across different demographics and needs. The frequency of online purchases is also noteworthy, with half of the surveyed shoppers making at least one purchase per month. This data paints a picture of a thriving online retail sector in Georgia, driven by convenience, broader selection, and the changing shopping habits of Georgian consumers. The continued growth of e-commerce in Georgia is expected to further transform the country's retail landscape.