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    Spanish Butcher Shop Innovates with Savory Roscón de Reyes for Holiday Season

    A Spanish delicatessen, Arcos Ibéricos, has garnered attention with its unconventional take on the "Roscón de Reyes," traditionally a sweet pastry consumed during the Epiphany holiday. The company recently unveiled a savory version of the Roscón, filled with "pringada," a rich stew made from various meats and vegetables. This culinary innovation was showcased in a promotional video where a company representative demonstrated the product. "This year, Arcos Ibéricos is launching a Roscón de Reyes, but not the sweet one you find in bakeries," the representative stated, "Instead, it's a savory Roscón, complete with its crown and a little gift inside." He proceeded to cut open the large, ring-shaped bread, revealing a dense, flavorful filling, a stark contrast to the usual candied fruits and cream. The company has announced limited availability for this special Roscón, with orders being taken for December 24th, December 31st, and January 5th, aligning with major holiday celebrations. This strategic move by Arcos Ibéricos aims to offer consumers a novel gastronomic experience, distinguishing their brand in a competitive market by blending traditional holiday customs with a unique savory twist. The initiative highlights a growing trend in food innovation where classic dishes are reinterpreted to cater to evolving consumer tastes.

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    Diario ABC
    2 days ago

    Roscón de Reyes relleno de pringá: la opción para Navidad de una tienda de ibér…

    El roscón al más puro estilo sevillano, que cambia lo dulce por lo salado pero manteniendo la corona dorada y los regalos en su interior

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    4 days ago
    ES
    Spain
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