Viral TikTok Uses Makeup Metaphors to Unpack Gendered Workplace Jargon

A recent viral video by TikTok creator Ari Kraemer, known as @bageltiger, is sparking conversations about workplace communication by humorously reframing common business jargon through the lens of makeup. The video, titled "Using makeup metaphors the way men use sports metaphors at work," features Kraemer delivering business-like phrases using beauty industry terminology. In the short clip, Kraemer, dressed in a blazer, mimics a corporate meeting, asking questions such as, "Are we adding the foundation before the primer here?" and stating, "The deal's not over 'til we add our setting spray." The concept highlights the often-unnoticed gendered nature of language in professional environments, where sports metaphors are frequently used. The video has resonated widely, accumulating over 3 million views and 400,000 likes. Viewers have praised its cleverness and relatability, with many adding their own makeup-themed business phrases in the comments, such as "The client wants Charlotte Tilbury quality on an NYX budget" and "We’re spending full face effort on a tinted moisturizer problem." The video serves as a lighthearted yet insightful commentary on how language shapes workplace culture and communication.

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This Woman Got Tired Of Sports Metaphors At Work, So She Started Using Makeup T…

"We can't dry shampoo our way out of this. This is gonna require a full wash."