College Sweatshirts and the Colosseum: An Entrepreneur's Roman Holiday

Rome Wasn't Built in a Day, But This Entrepreneur's Business is Growing: Asa LaBelle, CEO of College Traditions, finds inspiration in the Italian capital while promoting a week-long discount on his unique college sweatshirts. "It is hot as balls out here," LaBelle says, while showcasing his new Clemson University design in front of the Colosseum. The discount, he explains, is to help clear warehouse space ahead of an upcoming move. LaBelle's College Traditions brand offers custom-designed college apparel, and he actively encourages customer requests for new designs. This blend of travel, entrepreneurship, and customer engagement creates a story with broader appeal.