Clemson Sweatshirts in Rome: Local Entrepreneur's Unique Marketing Strategy

Rome, Italy – May 16, 2025 – Asa LaBelle, CEO of the US-based apparel brand College Traditions, is currently in Rome, Italy, promoting a week-long sale on his merchandise. In a short video posted on social media, LaBelle showcases a customized Clemson University sweatshirt, highlighting the quality of his products. "Sale on apparel this week," LaBelle states in the video, "so take advantage before I move warehouses!" The sale comes as LaBelle prepares to relocate his warehouse, creating a sense of urgency for customers. This unique blend of travel and business promotion offers a fresh perspective on small business marketing strategies.