From Viral Video to Spotify Success: Expert Advice on Navigating Online Fame

In a world obsessed with viral fame, navigating the internet's harsh landscape is a challenge. Asa LaBelle, CEO of College Traditions, recently gave advice to musician Brendan Abernathy on how to handle the unexpected wave of both positive and negative feedback following the latter's viral video. "Lean into the jokes," LaBelle advised, suggesting that Abernathy use the criticism constructively. He also recommended consolidating Abernathy's multiple social media accounts to focus on one platform for music promotion. The speed of releasing music to Spotify was also stressed as a key factor in capitalizing on the viral moment. LaBelle's insights provide valuable lessons for anyone facing the complexities of online visibility.