CEO's Random Act of Kindness Helps Cellist Achieve Her Dreams

In a heartwarming turn of events, Asa LaBelle, CEO of the apparel brand College Traditions, recently made a significant contribution to a young cellist's education. While filming a video in Greenville, South Carolina, LaBelle stumbled upon Griffin Jones, who was busking to raise money for her tuition at the University of North Texas. "I was so moved by her dedication," LaBelle shared. "It's amazing to see someone so passionate about their craft." LaBelle's act of kindness didn't stop at a generous donation. She also publicized Jones' Venmo account on social media, hoping to inspire others to help. Jones expressed her gratitude, stating, "I'm so thankful for Asa's generosity and for everyone who has supported me." This unexpected encounter serves as a testament to the power of human connection and the positive impact of social media.