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El mítico luchador de la WWE en el que se reencarna el Athletic para anunciar l…
La entidad bilbaina comparte en redes sociales un vídeo en el que modifica una de las entradas más emblemáticas de la competición de lucha libre
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Athletic Club Leverages WWE Stars for Viral La Liga Promotion
Athletic Club recently released a promotional video on TikTok, leveraging popular WWE figures Roman Reigns and John Cena to build excitement for the return of La Liga. The video initially features Roman Reigns, symbolically representing Elche CF, with a serious demeanor. This transitions to John Cena, embodying Athletic Club, enthusiastically showcasing his "Never Give Up" mantra. Interspersed crowd reactions enhance the energetic atmosphere. This creative use of meme culture and celebrity endorsement by a professional football club serves as an engaging marketing strategy to attract a wider audience and generate buzz for their upcoming match against Elche. The approach highlights modern digital engagement tactics in sports.
