Pulp's AI Music Video: Jarvis Cocker on Nostalgia, Deadlines, and the Future of Music

Jarvis Cocker of Pulp Discusses Band's AI-Generated Music Video: A Blend of Nostalgia and Technological Innovation Sheffield, UK – May 30, 2025 – In a recent interview with BBC Radio 6 Music, Jarvis Cocker, the iconic frontman of the British band Pulp, shed light on the band's innovative approach to music video production. Pulp's new video for their classic track, "Spike Island," is entirely AI-generated, a decision Cocker attributes to both artistic vision and the constraints of time. "We were making the record; we were on a deadline, and we had to make a video," Cocker explained. "I just thought, I'll try AI." The video cleverly uses photographs from the sessions for Pulp's seminal 1995 album, "Different Class." This choice, Cocker reveals, was not only a creative decision but also a practical one, reflecting the band's busy schedules both then and now. The interview delves into the implications of using AI in music, prompting the question of whether the video represents a deeper commentary on the technology's role in art or simply an efficient way to produce a music video. Cocker's response hints at both: "Both, probably." The resulting video is a fascinating juxtaposition of the past and present, a testament to the band's enduring legacy and their willingness to embrace new technologies. The innovative use of AI in creating this video highlights the ever-evolving landscape of music production and its potential for creative expression.