Protein Craze: Marketing Hype or Health Boost?

The recent surge in popularity of high-protein foods, fueled by celebrity endorsements, has sparked debate about its true health benefits. Khloe Kardashian's launch of protein popcorn and Zac Efron's promotion of protein porridge exemplify this trend. While companies highlight the muscle-building potential, nutritionists caution against excessive protein intake, linking it to weight gain. "The supposed high protein content is often a marketing ploy," states one nutritionist. This trend raises questions about the balance between marketing hype and genuine health benefits. The BBC News Brasil report encourages critical evaluation of these products and promotes responsible consumption.