Marks & Spencer's Perfume Dupes Take the Beauty World by Storm

Marks & Spencer's Perfume Dupes: A Budget-Friendly Alternative to Designer Scents British beauty influencer Alex Pavlova recently shared a TikTok video showcasing Marks & Spencer's surprisingly effective perfume dupes. The video, which has quickly gained traction online, compares four M&S fragrances to their high-end counterparts, revealing significant price differences. For example, Pavlova compares M&S's Soft Iris to Chanel Coco Mademoiselle, highlighting the substantial savings. "These Marks & Spencer dupes are incredible!" Pavlova exclaims in her video. The video also features comparisons with Le Labo Santal 33, Jo Malone Wood Sage & Sea Salt, and Paco Rabanne Lady Million, each with a markedly cheaper M&S equivalent. The video's popularity underscores the growing consumer interest in affordable beauty alternatives, and the success of M&S's strategy in capturing this market.