Is HR's Rebranding a Misguided Attempt to Control Company Culture?

HR's Rebranding: A Misguided Attempt to Control Company Culture? A recent video by Ben Askins has sparked debate about the role of HR in shaping company culture. Askins argues that HR's attempts to rebrand themselves as "people and culture" are ultimately ineffective, as true company culture is set by leadership decisions. "Culture never gets set by HR," Askins states in the video. "Culture is set by the leaders and the decisions that they make." He further criticizes the trend of HR departments focusing on superficial measures like pizza parties and ping pong tables to create the illusion of a positive work environment. Instead, Askins believes HR should focus on facilitating a culture driven by leadership and better execution of their primary responsibilities. The video has garnered significant attention, highlighting a growing awareness among employees that genuine company culture comes from leadership, not from HR rebranding efforts. This discussion underscores the importance of authentic leadership in fostering a positive and productive work environment.